I wonder......are people really as dumb as some advertising agencies think we are?
I watch few commercials (can't do without my TiVo), but this morning I just had the television on while baking. A car dealership ad made me chuckle. If they can't beat another dealer's price by $250, they'll actually pay you $250. What do you think are the chances that they can't beat the other's deal?
My personal favorite ad is the "if we can't give you the best deal, we'll give it to you free." I heard that one today too--a mattress company. Yeah, how many $600 mattresses do you suppose they give away rather than beat some other company's price by a few dollars?
Are there some of us gullible enough to believe that if we owe more on our car than it's worth, a car dealer can "save" us by selling us a newer car? Or that we can buy a car for "$88 down and $88 a month"--listen carefully to the high-speed disclaimer that follows.
What frightens me is that the advertisers or businesses think consumers are stupid...or even worse, maybe we are.